Rotarian Program Chair for the week Cory Crenshaw invited Mineral Wells Area Chamber of Commerce Tourism Director Rose McCombs Jordan to speak to the club about the chamber's shift in its tourism marketing strategy to target health and wellness destination travelers and seekers.
Rose told Rotarians it is a return to the town's founding roots as a health and wellness destination, and said no other community in Texas is positioned as well as MIneral Wells to be that kind of destination, and that no other Texas community actively promotes itself as a health and wellness destination. Wellness travel in 2019 was a $700 billion market nationally and is a $4 trillion market globally.
Rose talked about the health and wellness assets currently present, and discussed the ongoing look into creating a Blue Zone healthy community.
She also brought her "Destination Bingo" game, handing out prizes for those who have visited the most destinations on the playing card. Rose is very passionate about Mineral Wells and Palo Pinto County and is very knowledgeable about tourism and works hard in her endeavors to market and promote the area.