Historically, Rotarians perpetuated a myth that Rotary should not seek publicity but rather let our good works speak for themselves.

A 1923 policy stating that "publicity should not be the primary goal of a Rotary club in selecting an activity" of community service was frequently interpreted to mean that Rotary clubs should avoid publicity and public relations efforts. Actually, the 1923 statement further observed that "as a means of extending Rotary's influence, proper publicity should be given to a worthwhile project well carried out."    

A more moderate public relations philosophy was adopted in the mid 1970's, which affirms that "good publicity, favorable public relations, and a positive image are desirable and essential goals for Rotary" if it is to foster understanding, appreciation, and support for its Object and programs and to broaden Rotary's service to humanity. Today most Rotarians recognize that active public relations is vital to Rotary's success. (cont'd next week)