A service project well carried out is considered one of the finest public relations messages of Rotary. It is essential that Rotary clubs make every effort to inform the public of such projects.

The Secretariat offers many tools to help clubs publicize their projects in their community and make the public more aware of Rotary's work worldwide. A range of television public service announcements, print ads, and billboard designs in nine languages can be ordered from the Secretariat office serving your area.

As Rotary clubs and districts consider effective public relations, it is important to remember that when Rotarians think of Rotary, we think of our noble goals and motives. But when the world thinks of Rotary, it can only think of our actions and the service we have performed.